Marketing Yourself Forward – The 4 Ps of Career Visibility

You deliver good work. Can the people making decisions about opportunities, projects and progression clearly explain the value you bring?

“Marketing Yourself Forward” is an interactive workshop based on my book of the same name. Together, we apply the four classic Ps of marketing to your professional development, creating a practical framework for how you position yourself and communicate your contribution.

I combine my experience in international corporate marketing and communications with my work as a career coach and mentor. Short teaching segments alternate with individual reflection, practical exercises and peer feedback.

The four Ps we explore

Product – What contribution do you make?
Identify your strengths and the outcomes you help others achieve. Compare your own perception with feedback from others and begin to articulate what makes your professional contribution distinctive.

Place – Where can the right people find you?
Map where you are currently visible against where relevant decision-makers and professional contacts focus their attention. Identify opportunities to strengthen your presence through internal networks, communities, events or professional platforms.

Promotion – How do you communicate your value?
Develop a clear statement explaining whom you help, what outcome you enable and what distinguishes your approach. Test it with others and refine it until it sounds specific, natural and recognizably yours.

Price – How do you stand behind your value?
Reflect on what you accept, ask for and decline, and the expectations these choices can create. Identify a practical step to communicate your contribution and boundaries more intentionally.

What participants take away

An initial statement of their distinctive professional contribution.

A map of relevant spaces and relationships for greater visibility.

A personal positioning statement tested through peer feedback.

One concrete action to apply in their working life.

Personal exercise notes to support further reflection.

Who is it for?

Professionals and leaders who want to make their contribution visible and take a more intentional approach to career development. Available for organizations, talent programs, women’s networks and professional communities.

For international groups, we can explore how cultural expectations influence self-presentation and visibility. Participants can also consider how to communicate their contribution across countries, functions and reporting lines in complex matrix organizations.

Format and languages: An interactive group workshop delivered in English, German or Italian. Available as a compact 60-minute session or a longer workshop by agreement. Online or in person, with any additional on-site or travel costs specified in the proposal.

Content, exercise depth and group size are agreed according to your audience and available time.

Complimentary introductory call: Every engagement begins with an informal, complimentary, no-obligation call. We get to know each other and discuss your audience, objectives and preferred format. I then prepare a tailored proposal with a clearly defined scope and transparent fee.