Interim Partner, Channel & Retail Management for IT Companies

Do you need experienced support to develop your partner or retail business, deliver joint commercial programs or bridge a management gap?

As an interim manager, I take on agreed responsibilities across partner, channel and retail management. I bring 25+ years of experience working with IT distributors and partners, complemented by my work as a category manager for PCs and software and my experience at Amazon.
This background connects the perspectives of technology companies, distribution and retail. I help your teams and commercial partners agree priorities and translate them into practical sales and marketing activities.

Potential responsibilities
- Manage partner relationships and agree shared objectives.
- Develop joint business and marketing plans.
- Plan and execute partner programs and go-to-market activities.
- Budget Management
- Coordinate joint campaigns and agree lead follow-up responsibilities.
- Deliver partner events, from concept and planning through execution and evaluation.
- Manage Marketing Development Funds (MDF) in line with applicable program requirements.
- Track budgets, fund utilization and required supporting documentation.
- Run partner reviews and evaluate results together.
- Commercial accountability and measurable results.
- Lead Generation management

Numbers have been part of my work throughout my career. At the start of an assignment, we establish a baseline, agree relevant KPIs and set realistic targets.

Depending on the mandate, we may track partner engagement, qualified leads, contribution to pipeline, conversion rates, event outcomes and MDF utilization. We assess ROI where the available data supports meaningful attribution.
This gives you a clear basis for understanding performance, improving programs and allocating resources.

Working across international partner ecosystems
I help align vendor, distributor and partner priorities across markets and functions. Intercultural communication and clear working agreements support collaboration between channel sales, marketing, finance and regional teams in complex matrix organizations.

Which companies can benefit from my services?

IT/telco vendors, software and AI companies, and distributors seeking experienced support to strengthen their partner business or cover an interim leadership or operational need.

Format and languages
An interim assignment with agreed responsibilities, duration and availability. Delivered in English, German or Italian, remotely or through a hybrid arrangement. On-site work and travel by agreement.

Complimentary introductory call: Every engagement starts with an informal, complimentary, no-obligation call. We discuss your partner ecosystem, business priorities and support needs. I then prepare a tailored proposal outlining the mandate, availability and fee.